I wasn’t hungry.
I wasn’t intending to eat
I was just walking past some shops.
I wasn’t intending to eat
I was just walking past some shops.
But then the nice smell that hit me.
From the oven right outside the shop
Now I want it
I wasn’t a buyer
But the buying environment trigger my WANT
And I became their customer
Sales is not about convincing people to buy.
It’s about setting the scene, creating the buying environment, and trigger the want.
Which is a better closer?
1. Talk more to sell?
2. Make them feel they want?
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