#634: Selling without selling starts here


Creating a buying environment 

Most people don’t really hate salespeople.




They just hate how the salespeople make them feel.

Same hard selling.

Same product, features, and benefits focused.

Same intention to quickly wrap up the sales

So they tune out, they say not interested


Here’s the shift:

Don’t sell a product. Don’t vomit features and benefits 

Create a space where buying feels safe.

That’s the buying environment.


It’ll flip your sales game just as it has for my students’ sales results. 

Interested in hearing their stories? 


Comment “Stories” if you want their stories.  

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