#620: You say what you’re “supposed” to say. like the script

You ask the questions laid out in the script.

Like… if I say this, they’ll say yes.

If I mess up a word, game over.

It’s not the line you say.

It’s how you say it.

It’s how you break the pattern of how every other sales guys engage and ask questions

It’s how you pause and use silence at the right time right place.

It’s how you mirror back what they just said—

and make them feel like

“ah yes, you get it.”

Scripts are not the win.

It just help you to think not to memorize and spit it back out exactly

But the key is in principle and the framework that goes into building the script.

When you break pattern, you are different.

That’s when sales happens.

Are you still relying on script ?